Marketing

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Across
  1. 1. The specific group of customers a business wants to reach.
  2. 3. The exchange of goods or services for money.
  3. 6. The process of promoting and selling products or services.
  4. 7. A popular or growing change in the market.
  5. 9. A good or service offered to customers.
  6. 12. A legal symbol, word, or phrase that represents a company or product.
  7. 15. A short, catchy phrase used in advertising.
  8. 16. Product, Price, Place, Promotion.
  9. 17. The desire and ability of consumers to buy a product.
  10. 18. A review of Strengths, Weaknesses, Opportunities, and Threats.
  11. 19. Collecting information about customers and competitors.
  12. 20. The amount customers pay for a product.
  13. 22. Competing products that can be used in place of another product.
  14. 23. A series of marketing activities designed to promote something.
  15. 25. How a business communicates about a product (ads, sales, social media).
  16. 28. A person who buys or uses goods and services.
  17. 29. Creating videos, posts, blogs, or graphics to attract customers.
  18. 31. A well-known product with a recognized name and reputation.
  19. 33. The amount added to the cost of a product to determine its selling price.
  20. 34. The group of people a business wants to reach.
  21. 35. When customers repeatedly buy the same brand.
  22. 36. The group of buyers and sellers of a product.
Down
  1. 2. A paid message used to promote a product, service, or brand.
  2. 4. The identity of a business (name, logo, colors, reputation, personality).
  3. 5. Statistics about people (age, gender, income, location).
  4. 8. Money left after expenses are subtracted from revenue.
  5. 10. A legal protection that gives an inventor exclusive rights to make or sell an invention.
  6. 11. A phrase that tells customers what to do next (Buy Now, Sign Up, Follow Us).
  7. 13. How people interact with content (likes, shares, comments, clicks).
  8. 14. How a product gets from the business to the customer.
  9. 19. A short statement explaining a company’s purpose.
  10. 21. The amount of a product available for sale.
  11. 24. A person with a large social media following who promotes products.
  12. 25. Where and how a product is sold.
  13. 26. A small group of people who give feedback about a product or idea.
  14. 27. A product that is not advertised heavily and usually costs less than a name brand.
  15. 30. The benefit a customer believes they receive for the price paid.
  16. 32. Promotions Activities used to encourage customers to buy (sales, coupons, samples, contests).