Marketing

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Across
  1. 1. Management focused on "creating value" (00:00:55).
  2. 4. The third "share" sought beyond Mind and Heart (00:04:22).
  3. 5. The financial gain required when delivering value (00:00:41).
  4. 9. What a brand represents today beyond just a logo (00:03:42).
  5. 10. What a business must create, communicate, and deliver (00:00:16).
Down
  1. 2. Working with customers to design products or ads (00:05:43).
  2. 3. Kotler’s "CC DV TP" is called the ___ of marketing (00:00:06).
  3. 6. The specific market segment a business aims to serve (00:00:27).
  4. 7. Innovation that looks for ideas outside company walls (00:03:19).
  5. 8. Management focused on communicating value and differentiation (00:01:14).