Marketing A Business

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Across
  1. 3. levels, how well a product performs its core functions
  2. 4. goods, don't include any service
  3. 7. plan, defines marketing objectives
  4. 9. Marketing, Examples include Olympics and Super Bowl
  5. 11. products identity
Down
  1. 1. importance and worth or usefulness of product
  2. 2. purchasing the right to use a company name or symbol
  3. 5. the power to influence consumers
  4. 6. Mix, Product; Pricing; Place; Promotion
  5. 8. market, group most likely to buy a particular product
  6. 10. anything offered to satisfy consumer needs & wants