Marketing a business

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Across
  1. 1. business consistently going above and beyond expected performance to ensure customers are satisfied with their experience.
  2. 3. is software that is able to mimic the behaviour of humans.
  3. 4. are marketing initiatives that enable customers to gain benefits for frequently purchasing from a business.
  4. 6. the goals a business intends to achieve.
  5. 9. the primary external factors impacting a business which it has some control over.
  6. 16. factors within a business that a business has control over.
  7. 22. the procedure set in place throughout the entire customer purchasing experience at a business.
  8. 23. is a business proactively communicating intended messages to various publics.
  9. 24. social, legal, technological, and economic conditions that a business operates in and has no control over.
  10. 25. the unique set of values a business seeks to portray to its customers.
  11. 28. the way a business creates, builds, and maintains customer relationships.
  12. 29. the process of sending personalised electronic messages to existing customers to promote a business’s goods and services.
  13. 30. the amount that a customer pays for a good or service.
  14. 31. the process of collecting information relating to customer needs and preferences.
  15. 32. the individuals that influence a customer’s perception of a business and its products.
  16. 33. is communicating an intended message to the public to create and sustain a positive business reputation.
  17. 34. an advertising strategy that involves highlighting the environmental benefits of a good or service.
  18. 35. the marketing communications used by a business to inform, promote, and remind its target market about its product.
  19. 36. a business reactively communicating to various publics in response to an issue that can negatively affect its reputation
  20. 37. specific group of consumers that a business aims its marketing efforts towards.
  21. 38. are developed patterns in consumer behaviours, attitudes, and values.
Down
  1. 2. the ethical conduct of a business beyond legal obligations, and the consideration of social, economic, and environmental impacts when making business decisions.
  2. 5. the group of consumers who continuously purchase goods and services from a business.
  3. 7. the online platforms that can be used to connect with others and share content.
  4. 8. A series of stages that a product will pass through from the moment it is introduced to the market until it becomes obsolete or replaced.
  5. 10. the environment in which the business and customer interact.
  6. 11. the actions of those who purchase goods and services for consumption.
  7. 12. the process of implementing strategies to price, promote, and distribute products to current and potential customers.
  8. 13. the practice of collecting, organising, using, and storing data securely so businesses can use this information to make effective decisions.
  9. 14. process used by businesses to ensure their website ranks higher in search results when customers search for goods or services related to the business online.
  10. 15. the process of examining information that has been collected by businesses in order to draw conclusions and make effective decisions.
  11. 17. the shared values and beliefs of a business and its employees.
  12. 18. A good or service that is offered to consumers to satisfy a need or want.
  13. 19. the administration and protection of sensitive, personal information that customers provide during their interactions and transactions with a business.
  14. 20. are the invention and innovation of tools that solve problems and enhance processes.
  15. 21. an element of the marketing mix relating to how a business distributes its product to customers.
  16. 26. an indication of the total number of potential customers who could purchase a product from a business in a particular market.
  17. 27. The process of dividing a market into different groups of consumers that share similar characteristics.