Marketing and advertising

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Across
  1. 7. a particular place
  2. 8. an informative word used in an information retrieval system to indicate the content of a document
  3. 9. correct in all details; exact; successful in reaching the intended target
  4. 10. the process of showing advertisements in particular areas or to a particular audience, so they are relevant
  5. 12. used to say that what you have just said is also true in the opposite order (two_words)
  6. 13. to make as perfect, effective, or functional as possible
  7. 14. a group of similar things or people positioned or occurring closely together
Down
  1. 1. the principal substance (such as written matter, illustrations, or music) offered by a website
  2. 2. a means of communication (e.g. with your target audience)
  3. 3. websites and applications that enable users to create and share content or to participate in social networking
  4. 4. a strong effect on someone or something
  5. 5. use (something) to maximum advantage
  6. 6. an organization or country engaged in commercial or economic competition with others.
  7. 11. income of a company or organization