Marketing and Distribution Strategies

5. Dividing a broad target market into subsets of consumers with common needs.
6. Campaign A series of emails sent to promote a service, product, or event to a targeted audience.
12. The systematic analysis of data to gain marketing insights and track success.
13. The ability of a business or system to handle increased demand effectively.
14. The process of creating a unique identity and image for a business in consumers' minds.

1. Calendar A planning tool used to schedule and organize marketing efforts over time.
2. The complete process of preparing and delivering a customer’s order.
3. Shows In-person events where businesses exhibit their products to potential buyers.
4. The act of improving marketing and operational strategies for better performance.
5. Using narratives and customer examples to create emotional brand connections.
7. The detailed coordination of complex operations involving people, facilities, or supplies.
8. How a brand is perceived relative to competitors in the minds of consumers.
9. Outreach Initiating contact with potential customers who have not previously interacted with your business.
10. The consistent communication of your brand’s value and tone across all platforms.
11. Magnet A valuable resource offered in exchange for a prospect’s contact information.