marketing and finance terms

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Across
  1. 4. Creating a unique image in customers' minds
  2. 7. Strategy focused on serving a specific market segment
  3. 10. Measure of a stock's sensitivity to overall market movements
  4. 11. Percentage of industry sales controlled by a company
  5. 12. Process of dividing a market into distinct customer groups
  6. 14. Customer loyalty metric abbreviated as Net Promoter Score
  7. 15. Measure of profitability relative to shareholders' equity
Down
  1. 1. Minimum return required by investors for providing capital
  2. 2. Process of determining the worth of an asset or company
  3. 3. Promotion through influential personalities on social media
  4. 5. Rate used to discount future cash flows to present value
  5. 6. Financial statement showing assets, liabilities and equity
  6. 8. Total experience a customer has with a company across touchpoints
  7. 9. Value added by a brand beyond product features
  8. 13. The 4 Ps collectively form the marketing ______