Marketing and management in healthcare

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Across
  1. 2. A short, catchy message to promote health
  2. 6. The moral principles guiding public health work
  3. 9. The number of people exposed to your message
  4. 12. The ability to read, understand, and use health information
  5. 14. Working together with community groups
  6. 15. Making messages suitable for specific groups
  7. 16. What you hope to achieve with your education efforts
  8. 18. Individuals or groups with an interest in the program's success
  9. 21. The funds and personnel available for a program
  10. 23. The process of informing and empowering people about health issues
  11. 24. Analyzing strengths, weaknesses, opportunities, and threats
  12. 26. A continuous process of measuring progress
  13. 27. A method of collecting information from a group
  14. 29. Guiding and motivating a team to achieve goals
  15. 30. The people you are trying to reach with your health messages
Down
  1. 1. The 'P' of marketing that deals with where services are available
  2. 3. A visual representation of a program's components
  3. 4. Beliefs and values of a group that educators should understand
  4. 5. Making sure resources are used well (8)
  5. 7. Using commercial techniques to promote health
  6. 8. The 'P' of marketing related to the cost of services
  7. 10. Sharing information effectively
  8. 11. The act of watching over and directing activities
  9. 13. A way to reach a large audience
  10. 17. Adapting your approach to different cultural contexts
  11. 19. A key step in planning public health programs: to find out needs
  12. 20. Ensuring fair distribution of health resources
  13. 22. Building a good organization ----- for your
  14. 25. The 'P' of marketing that refers to the service or product offered
  15. 28. Evaluating the long-term program ----- of a