Marketing audit

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Across
  1. 2. – Planning based on long-term predictions and strategic priorities.
  2. 3. – The perception formed in the minds of internal or external audiences.
  3. 4. – The process of shaping a distinct image for a place or product.
  4. 8. – The physical and organizational structures needed for operations.
  5. 10. – Individuals or groups involved in or affected by a strategy.
  6. 11. – Evaluation of outcomes based on selected performance indicators.
  7. 13. – A method of analyzing strengths, weaknesses, opportunities, and threats.
Down
  1. 1. – The advantage one region has over others in attracting resources.
  2. 5. – A strategic plan outlining the steps toward achieving goals.
  3. 6. – A geographically defined area with distinct borders, population, and resources.
  4. 7. – A strategic approach to meeting the needs of target audiences.
  5. 9. – Comparing practices to identify best solutions for development.
  6. 12. Here are 12 one-word terms with their definitions in the requested format: