Marketing Basics vocablary

7. Coordinated marketing effort with a goal and timeline.
10. The reputation and perception people have of a company.
12. to Consumer Products/services marketed directly to individual consumers.
14. Information used to measure performance and results.
16. Lead A potential customer who has shown real interest.
17. Creating and sharing material that attracts an audience.
18. Conversations and interactions between a brand and its audience.
19. to Action A call urging someone to do something immediately.
20. Content Content hosted on other sites like blogs or media outlets.
21. to Business A type of marketing that targets other companies.

1. When a customer speaks positively about a product or service.
2. Awareness Strategies to increase recognition of a company.
3. on Investment The percentage measure of profit earned compared to money spent.
4. Funnel Steps guiding prospects from awareness to purchase.
5. Selling Proposition The distinct advantage that makes a business stand out.
6. Relations Efforts to manage communication between a company and the public.
8. Journey The path a customer takes from awareness to purchase.
9. Persona Targeted profile of an ideal customer.
11. Study A researched example of how a product/service solved a problem.
13. A visual way to present data or information
15. Calling Reaching out to potential customers by phone without prior contact.
20. Content Articles,videos,or media that live directly on your own website.