marketing bba 3

2. those environmental factors that have a direct impact on its business operations and success.
3. it is a cluster of goods and services which are though different but closely interrelated to each other and is perceived by a consumer to be of similar nature.
7. study of population and its characterstics
8. a kind of marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
9. strength weaknesses oppportunity and threat
10. business units having low relative market share and located in a high growth industry
13. demand derived from the demand already present and is a feature of business buying.
14. Savings , debt and credit availability are examples of which kind of environmental factor.
15. an aspirational description of what an organization would like to achieve or accomplish in the long-term future.

1. it is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
2. www.shoppersstop.com is an example of
4. a group of 8-12 people collected on a specific basis at a common area in order to take their views of the product/service.
5. i want to eat a chicken burger from burger king"- this is an example of ?
6. this concept of marketing gives emphasis to produce quality goods and emphasizes on research and development .
11. one word for micro environmental factors
12. this growth strategy acquires business related to the existing line of business