Marketing Business Enterprise Chapter 6

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Across
  1. 1. Purchase decisions based on the logical reasoning of customers.
  2. 9. The coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service.
  3. 11. Paid form of communication sent out by a business about a product or service.
  4. 12. Any means of communication that reaches very large numbers of people.
  5. 14. A distribution channel that uses intermediaries, such as agents and wholesalers, to move products between the manufacturer and the consumer.
  6. 16. Moves the product directly from the manufacturer to the consumer.
Down
  1. 2. Purchase decisions based on the desire to have a specific product or service.
  2. 3. Important Component of Supply Chain Management that involves the locations and methods used to make products and services available to customers.
  3. 4. The act of establishing a favorable relationship with customers and the general public.
  4. 5. Using the phone to market your product or service.
  5. 6. A written statement meant to inform the media of an event or product.
  6. 7. The act of offering an incentive to customers in order to increase sales.
  7. 8. Direct communication between a prospective buyer and a sales representative in which the sales representative attempts to influence the prospective buyer in a purchase situation.
  8. 10. Involves the use of visual media to promote, sell, and distribute a product, or service to a targeted audience.
  9. 13. A refund is offered to people who purchase a product.
  10. 15. form of communication that calls attention to your business through media coverage.