Marketing (Business Studies)

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Across
  1. 3. elements of the promotion mix (acronymn)
  2. 4. Values and moral judgment of individuals
  3. 5. influencer endorses the product on behalf of the business
  4. 10. Document that outlines activities aimed at achieve objectives
  5. 13. Central organising point
  6. 20. the market the purchases finished products and resell them to make a profit
  7. 22. process of individuals promoting
  8. 23. A collection of satisfactions with tangible and intangiable components
  9. 24. setting price at higher end of the market
  10. 26. inform pursuade and remind target market about products
  11. 27. encompasses the perception, motives, and learning influences
  12. 31. selling via the internet
  13. 32. selling under the guise of a survey
  14. 34. development and promotion of differences between competitiors
Down
  1. 1. division of the total market into segments
  2. 2. Interest rates and governments changing tax rates to expand or contract level of economic activity
  3. 6. same strategies in different market
  4. 7. Moving stock from one location to another
  5. 8. Marking processes (acronym)
  6. 9. group of potential customers which a business intends to sell its products
  7. 11. Values and moral judgement of individuals
  8. 12. Creation of image or identity in comparison to competitors
  9. 14. Paid, non personal message communicated through mass medium
  10. 15. ethical influences (acronym)
  11. 16. product used and needs it satisfied are different
  12. 17. Name,term, symbol and design that identifies a specific product
  13. 18. routes that products travel
  14. 19. when unemployment is high and there is lack of consumer confidence
  15. 21. when the economy has low employment and rising incomes
  16. 25. a narrowly selected target market
  17. 26. activities that make product available to consumer at time and location desire
  18. 28. examination, identification and analysis of competitive advantage
  19. 29. sold at financial loss to attract interest
  20. 30. The marketing approach focuses on product features as the supply creates its own demand
  21. 33. integration between national economises