Marketing Buzz

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Across
  1. 1. The amount someone charges for a good
  2. 4. _____ Groups are designed to capture a small sample of people's opinion of a product or service
  3. 6. Online search engine
  4. 8. Nike Logo
  5. 9. Three Stripes
  6. 10. Advertising message on television or radio
  7. 11. Golden Arches
  8. 13. Widely considered best basketball player of all time
  9. 14. Visual representation of a brand.
  10. 17. Term to describe advantages a firm may have over its competitors
  11. 18. Golfer with animal name
  12. 20. Five Ringed Sports Event
  13. 22. Brand _____ is the perception of a product or brand by the consumer
  14. 23. Red Bullseye
  15. 24. Top online Social Media firm
  16. 25. Big Hair Businessman
  17. 26. Non-paid-for communication of information about the company
  18. 27. Brand ________ is how a firm wants the consumer to perceive its brand
  19. 28. Most valuable baseball franchise
  20. 29. Dominant Coffee Chain
Down
  1. 1. Coupons, contests, and sweepstakes
  2. 2. Name or term or any other feature that identifies firm's good or service as distinct
  3. 3. Head of company or firm
  4. 5. Catchphrase
  5. 7. Focus Groups an interviews are this type of research
  6. 12. Fruit Computers
  7. 15. Type of research that looks for measurement of incidence of consumer trends for a given population
  8. 16. Just Do It
  9. 17. Classification of target audience
  10. 19. Information Highway
  11. 21. A way to get your company seen on the Internet. (abbreviated)
  12. 29. ____ Wars, iconic outer space franchise films