Marketing Case Study

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Across
  1. 3. A series of actions or steps taken in order to achieve a particular end.
  2. 5. When the product or service meet the best possible cost in terms of: quality, quantity, time & location.
  3. 6. A strong belief that something will happen. The key attribute to a successful company of being result-orientated.
  4. 9. Qualities or abilities that may be developed and lead to future success or usefulness.
  5. 10. Selling the product or service to the customer
Down
  1. 1. A component of business which includes all activities, functions and institutions.
  2. 2. To describe the combination of tactics used by a business to achieve its objectives. (hint: 2 words)
  3. 4. A retailer that stock goods of a particular type for sale.
  4. 7. Made up of 5 elements: advertising. sales promotion, public relations, direct marketing & personal selling.
  5. 8. The purchasing of goods/ subcontract services from an outside supplier or source.