Marketing Chapter 1

2. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer.
3. People who use the goods and services purchased for a household
6. Everything a buyer gives up (money, time, energy) in exchange for the product
7. Communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response
8. Thoughts, opinions, and philosophies; intellectual concepts such as these also can be marketed.
11. The hallmark of developing and maintaining effective customer relationships is today called relationship marketing, linking the organization to its individual customers, employees, suppliers, and other partners for their long term benefit called ---------marketing
13. Human wants backed by buying power
16. The trade of things of value between buyer and seller so that each is better off after the trade.

1. The activity for creating and delivering offerings that benefit the organization, its stake holders, and society
4. Marketing managers see themselves as selling a product rather than providing a solution to a need we call this marketing
5. States of felt deprivation including physical needs for food, social needs for belonging and individual needs for self-expression. i.e. I am thirsty.
6. A good service or idea to satisfy the consumer's needs
9. For our purposes, customer is the unique combination of benefits received by targeted buyers
10. Items that you can physically touch such as bag of Godiva chocolate, Nike shoes, Pepsi-Cola, a Frappuccino, Kraft cheese, Tide, an iPad
12. The first objective marketing in marketing is ___________the needs of prospective customers
14. 4 P's are the elements of the marketing
15. Form that a human need takes as shaped by culture and individual personality.