Marketing: Chapter 1-5

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Across
  1. 4. Market, The group that is identified for specific marketing programs
  2. 5. Type of value that focuses on the tangible aspects of life, physical health and well-being
  3. 11. Public advertisement and support from a person or organization in support of a product’s
  4. 13. Type of value that desires belonging and involvement with those in our lives
  5. 15. External factor that you have no control over, which could negatively impact your success
  6. 16. Type of value that focuses on personal identity (how we see ourselves)
  7. 19. Age, gender, race, ethnicity, income, education, occupation, family, size, religion, social class
  8. 20. Represent a specific product line or individual marketing campaign
  9. 21. Communication that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or get a response
Down
  1. 1. Short, permanent company motto
  2. 2. All activities necessary to effectively get the product to the right customer when the customer wants it
  3. 3. Partnership, Collaboration between two businesses with a related goal
  4. 6. Approach where a company develops one marketing strategy for a single market segment
  5. 7. Negative internal attributes about your company
  6. 8. Personality characteristics, motives, lifestyles
  7. 9. Marketing, One advertisement campaign for all target markets
  8. 10. Symbol that represents a product or company
  9. 12. quality, benefits, and/or brand
  10. 14. Provides intangible benefits to customers
  11. 17. (Component of PEST) Analyzing Government involvement in business operations
  12. 18. A complex mix of tangible and intangible attributes that provide satisfaction and benefits