Marketing: Chapter 1-5

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Across
  1. 1. Type of value that focuses on the tangible aspects of life, physical health and well-being
  2. 6. Communication that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or get a response
  3. 8. Negative internal attributes about your company
  4. 10. All activities necessary to effectively get the product to the right customer when the customer wants it
  5. 12. Type of value that focuses on personal identity (how we see ourselves)
  6. 14. Type of value that desires belonging and involvement with those in our lives
  7. 17. Short, permanent company motto
  8. 19. Approach where a company develops one marketing strategy for a single market segment
  9. 20. Symbol that represents a product or company
Down
  1. 2. Collaboration between two businesses with a related goal
  2. 3. A complex mix of tangible and intangible attributes that provide satisfaction and benefits
  3. 4. The group that is identified for specific marketing programs
  4. 5. One advertisement campaign for all target markets
  5. 7. Public advertisement and support from a person or organization in support of a product’s feature quality, benefits, and/or brand.
  6. 9. Provides intangible benefits to customers
  7. 11. External factor that you have no control over, which could negatively impact your success
  8. 13. Represent a specific product line or individual marketing campaign
  9. 15. (Component of PEST) Analyzing Government involvement in business operations
  10. 16. Personality characteristics, motives, lifestyles
  11. 18. Age, gender, race, ethnicity, income, education, occupation, family, size, religion, social class