Marketing chapter 1

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Across
  1. 1. the actual amount customers pay and the methods of increasing the value of the product to the customers
  2. 3. a location where people bring products to be conveniently exchanged
  3. 4. blending of the four marketing elements (product, (placement) distribution, price, and promotion) by the business
  4. 5. an approach to customer service that gives employees the authority to solve many customer problems
  5. 7. not relying on others for the things you need to survive
  6. 10. using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service
  7. 13. the ongoing activities designed to support the primary function of a business and keep it operating efficiently
  8. 15. using one website to drive traffic to another—is a form of online marketing
  9. 18. involves developing, implementing, and evaluating the plans and activities of a business
  10. 19. the locations and methods used to make the product available to customers
Down
  1. 2. focuses on developing loyal customers who continue to purchase from the business for a long period of time
  2. 6. the business function that creates or obtains products or services for sale
  3. 8. the use of currency as a recognized medium of exchange
  4. 9. of labor concentrating effort on one thing or a few related activities so that they can be done well
  5. 11. the creation and maintenance of satisfying exchange relationships
  6. 12. the prospective customers a business wants to serve and the location of those customers
  7. 14. anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
  8. 16. offering products produced or manufactured by others for sale to customers
  9. 17. exchanging products or services with others by agreeing on their values without using money