Marketing Chapter 2 Vocabulary

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Across
  1. 4. Refers to statistics that describe a population in terms of personal characteristics
  2. 6. The money left after taking out income taxes
  3. 7. 40 million babies born in the United States between 1965 and 1976
  4. 11. People who use the product
  5. 12. All potential customers who share common needs and wants, and who have the ability and willingness to buy the product
  6. 15. Also known as the 4 P’s of Marketing; product, place, price, and promotion
  7. 16. Analyzing a market by specific characteristics in order to create a specific target market
Down
  1. 1. Studies of consumers based on social and psychological characteristics
  2. 2. 77 million babies born in the United States between 1977 and 1997
  3. 3. The segmentation of the market based on where people live
  4. 5. Information about the target market about age, income level, ethnic background, occupation, attitudes, lifestyle, or geographic residence
  5. 8. 76 million babies born in the United States between 1946 and 1964
  6. 9. The money left after paying for basic living necessities like food, shelter and clothing
  7. 10. Focusing all marketing decisions on a very specific group of people who you want to reach
  8. 12. States that businesses must satisfy customer’s needs and wants in order to make a profit
  9. 13. 68 million babies born in the United States between 1998 and 2012
  10. 14. People who buy the product