Marketing Chapter 2.1
Across
- 2. A tool used to compare the strengths and weaknesses of a product or company that competes with a business.
- 5. The total sales per year for a specific product held by all competing businesses.
- 9. An analysis of the external factors that affect the success of business.
- 10. Internal factors that place a company at a disadvantage relative to competitors.
- 11. External factors, such as the economy, that can potentially jeopardize a company's growth or ability to make profits.
- 13. Affects the stability of the government and the success of the businesses that operate within it.
- 15. The cultural aspects within a business environment and the personal qualities of its customers, such as age, gender, income, ethnicity, education level, occupations, marital status, and family size.
- 16. This identifies strengths, weaknesses, opportunities, and threats the business faces.
- 17. Affects the ease with which a business can operate within a market or region, as well as the level of productivity possible once the business is in operation.
- 19. The specific group of customers at which a company aims its products and services.
- 20. External factors that provide chances for a company to increase profits.
- 21. Two or more entities trying to attract the same customers.
- 22. A document describing business and marketing goals and the strategies and tactics that will be used to achieve them.
Down
- 1. The percentage of total sales in a market that is held by one business.
- 3. A snapshot of the environment in which a business has been operating over a given period of time.
- 4. The smaller group of people, businesses, or organizations with common characteristics or needs.
- 6. An evaluation of the political, economic, social, and technological factors in a certain market or geographic region that may impact the success of a business.
- 7. This lists all the sources used as resources to develop the marketing plan.
- 8. Internal factors that give a company a competitive advantage.
- 12. This affects the ability of consumers to purchase products, as well as the cost of doing business.
- 14. The specific paths taken to reach the final sales goals.
- 18. The maximum number of customers and amount of sales that can be generated from a specific segment in a defined time period.