Marketing Chapter 4

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Across
  1. 1. descriptive characteristics of a market such as age gender race income and education level
  2. 3. how frequently consumers use products and quantity of products used
  3. 7. Process of dividing a large group of consumers into subgroups based on specific characteristics in common needs
  4. 8. when businesses decide to emphasize factors of their marketing mix
  5. 10. competition in the market with businesses that offer the same type of product/service
  6. 11. occurs when a business competes with the companies offering products that are in the same category the satisfy similar customer needs
  7. 12. people's interests and values
  8. 13. rivalry among businesses on the basis of price and value
  9. 15. unique image of a product / service in consumers Minds
  10. 16. portion of the total Market potential that each company expects in relation to its competitors
  11. 17. directs a companies marketing mix at large and heterogeneous groups of consumers
  12. 18. total revenue that can be obtained from a market segment
  13. 19. divides consumers into groups depending on specific value or benefits they expect
Down
  1. 2. images consumers have of competing goods/services in the marketplace
  2. 4. exhibitions where companies gather to showcase their products
  3. 5. dividing consumers into markets based on where they live
  4. 6. images consumers have competing goods and services in the marketplace
  5. 9. process of gaining competitive market information
  6. 14. identified Market with excellent potential based on careful research