Marketing Cluster

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Across
  1. 2. Error Occurs when respondents do not reveal their true opinions on a subject. They may misunderstand the question, fail to understand their opinions, lie, or try to present themselves in a favorable light
  2. 4. plan An outline of the marketing tools, strategies and resources that a company intends to use to promote product or service
  3. 7. scale That attributes quantitative value to qualitative data, to make it easier to analyze. Anumber is assigned to each potential choice and a mean figure for all the responses is computed at the end of the evaluation or survey. Likert scales usually have five potential choices (strongly agree, agree, neutral, disagree, strongly disagree)
  4. 8. Positioning A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
  5. 13. a consumer prior to interaction
  6. 15. up pricing The practice of adding a constant percentage to the price of an item to determine its selling price.
  7. 16. Forecast The projection of future sales
  8. 17. knowledge Information about a good or service that can include its application, function, features, and use.
  9. 18. plans A formal document that specifies a company's activities for a determined amount of time
  10. 20. close When a salesperson encourages a consumer to select between two products to close a sale
  11. 21. mix The combination of advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy
  12. 22. research Data that has been previously collected for non-marketing activity and is available for a business' use
  13. 24. process The step-by-step process in which a salesperson advises a customer about products that suit his/her needs, leading through the decision to make a purchase
Down
  1. 1. approach When a salesperson first interacts with a consumer by making a comment or asks a question about a product that a consumer is showing interest in
  2. 3. channels The path a message travels
  3. 5. buzz Develops from a viral marketing technique used to get consumers talking about a product.
  4. 6. elements The items found in an advertisement include Headline, Copy, Illustration and Signage.
  5. 9. plans A course of action that obtains data or observations from a group
  6. 10. identification The process of a marketer in identifying the most profitable areas to offer a new product or service
  7. 11. collection method The systematic process of gathering information
  8. 12. error Occurs when selected subjects fail to respond to a questionnaire. This can happen due to defective questionnaire wording and format, interviewer errors and/or inputting errors.
  9. 14. the sale When a salesperson gains an agreement to purchase from a consumer
  10. 15. up pricing The practice of adding a constant percentage to the price of an item to determine its selling price.
  11. 16. Analysis The study of internal and external factors that affect marketing strategy.
  12. 19. motive A feeling expressed by a consumer through association with a product
  13. 23. plus pricing This type of pricing includes the variable costs associated with goods, as well as portion of the fixed costs of operating the business