Marketing Cluster Crossword

4. Refers to the path a product takes from producer to the final consumer.
6. An initial effort by a salesperson to close a sale.
8. Apromise that is given to a consumer that a product will meet certain standards
10. The projection of future sales
12. A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
14. Data that has been previously collected for non-marketing activity and is available for a business' use

1. The practice of adding a constant percentage to the price of an item to determine its selling price.
2. Actions that a consumer does to indicate that they are ready to purchase
3. Individuals or groups within an organization.
4. Advertising that sends a promotional message to a targeted group of prospects and customer rather that a mass audience
5. At a minimum, this is a database of customer contacts, purchase history and technical support. Additional elements can include profiles of potential clients, understanding and leveraging the needs of current customers, and enhanced customer service based on data analysis
7. This type of pricing includes the variable costs associated with goods, as well as portion of the fixed costs of operating the business
9. Occurs when respondents do not reveal their true opinions on a subject. They may misunderstand the question, fail to understand their opinions, lie, or try to present themselves in a favorable light
11. Gathering data for the first time for a specific product, service and/or business
13. A pricing method in which the price of a product is changed according to its demand; a product will have a higher price when the demand is strong and a lower price when it is weak.