Marketing communication - Building meaning

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Across
  1. 4. Know-how, Material
  2. 6. The meaning moves from goods to consumers
  3. 8. Based on cultural background
Down
  1. 1. Life stage, Character
  2. 2. Time, Place
  3. 3. Overall impression
  4. 5. The study of signs and symbols
  5. 7. How are you today?