Marketing communication - Building meaning

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Across
  1. 4. Based on cultural background
  2. 7. How are you today?
  3. 8. Life stage, Character
Down
  1. 1. The study of signs and symbols
  2. 2. The meaning moves from goods to consumers
  3. 3. Time, Place
  4. 5. Overall impression
  5. 6. Know-how, Material