Marketing Concepts

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Across
  1. 4. obtaining the money necessary for business operations
  2. 7. created by the government to help distribute federal aid; used by marketers to target consumers and launch promotional campaigns
  3. 10. using channels to get products to consumers
  4. 17. items especially sought items by consumers; less comparison shopping than other types of products
  5. 18. person who buys the product
  6. 22. Information Management managing market information to maximize business decisions
  7. 24. Products completely new products people do not know about
  8. 26. reduce the marketing focus to product-market areas where companies are more likely to have a competitive advantage
  9. 29. items of necessity consumers usually do not want to spend a lot of time or money buying
  10. 30. products the customer had not planned to buy but were at the right place at the right time; sales may be lost if customers do not see these items at the right place and right time
  11. 31. babies born between 1965-1977; children of dual-careered parental homes and rising divorce rates; media savvy; big spenders in cosmetics, electronics, clothing and entertainment; reached through sharp images music and humor
  12. 32. products seen as little-interest and little-involvement products; hard for marketers to distinguish these products from others; example light bulbs and toilet paper
  13. 33. determines prices for products in order to maximize profit
  14. 34. involves communicating with large numbers of consumers at one time
  15. 36. aggregating process which clusters people with similar needs into market segments
  16. 37. business must satisfy needs and wants of their customer to compete
  17. 38. similar group of consumers responding to the same marketing mix
Down
  1. 1. involves direct spoken communication between sellers and consumers
  2. 2. items customers do not yet know they want or need to buy; promotion is the only way for marketers to raise awareness of the product
  3. 3. applies to a fairly homogeneous group of consumers
  4. 5. products especially sought out by consumers usually for emergency reasons; no time to shop around
  5. 6. involves promotional activities other than advertising, publicity and personal selling raising interest, trial or purchase by customers other channel members
  6. 8. money left after basic living expenses have been paid
  7. 9. products remain unsought but not forever such as gravestones and encyclopedias
  8. 11. series of companies who participate in the flow of products from producer to the final customer
  9. 12. Concepts
  10. 13. increase in cost
  11. 14. applying promotional techniques to potential customers
  12. 15. applies to a more heterogeneous group of consumers
  13. 16. babies born between 1946-1964; aging population; are of interest to companies promoting products related to aging populations
  14. 19. changes in households, the economy, politics and workplace; changes in personal attitudes about health, time, fun and general living
  15. 20. products purchased due to the consumer’s negative view of other comparable products such as bottled water
  16. 21. babies born between 1977-1997; children growing up in computer-dense environment; comfortable with computers; are attractive to marketers for building lasting consumer loyalty
  17. 23. Management developing, improving and maintaining a product mix
  18. 25. providing consumers with the products and services they desire
  19. 27. person who uses the product
  20. 28. money left after taxes are taken out of paychecks
  21. 35. products bought often, routinely and without a lot of thought