Marketing Cross word puzzle ch7

3. outlines how a company will present its product/service to the consumer and how it will compete in the marketplace with other businesses offering similar products and services
4. the images consumers have of competing goods and services in the marketplace
8. the descriptive characteristics of a market such as age, gender, race, income, and educational level
9. the total revenue that can be obtained from a market segment
11. exhibitions where companies associated with an industry gather to showcase their products
13. how frequently consumers use products and the quantity of products used
14. people's interests and values
16. the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
17. the process of gaining competitive market information
18. divides consumers into groups depending on specific values/benefits they expect/require from the use of a product/service
19. new markets as well as ways to improve a companies offerings in current markets; identified markets with excellent potential based on careful research

1. rivalry among businesses on the basis of price and value
2. business emphasizes factors of its marketing mix other than price; deemphasizes price by developing a unique offering that meets an important customer need
5. the unique image of a product/service in a consumer's mind relative to similar competitive offerings
6. occurs when a business competes with other companies offering products that are not in the same product category but satisfy similar customer needs
7. competition in a market with businesses that offer the same type of product/service
10. dividing consumers into markets based on where they live
12. directs a company's marketing mix at a large and heterogeneous group of consumers
15. the portion of the total market potential that each company expects in relation to its competitors