Marketing Crossword- Smith Walker

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Across
  1. 2. How a business competes
  2. 4. segmentation The how? (Spending habits, purchasing habits, browsing habits, loyalty to brand, previous product rating)
  3. 9. The where? (Country, region, city, postal code)
  4. 10. Clearly identified group of consumers that will generate the most sales
  5. 13. Event that is a limited time offer designed to increase sales OR any event designed to encourage repeat business or more sales
  6. 15. Having a product available at a certain time of the year
Down
  1. 1. The who? (Age, Gender, Ethnicity, Income, Level of education, Religion, Profession)
  2. 3. Having a product where customers can buy it conveniently
  3. 5. The gathering of information used to help determine which products to produce
  4. 6. Paid promotion for a product
  5. 7. The why? (Personality traits, hobbies, life goals, values, beliefs, lifestyles)
  6. 8. allowing consumers to have products with a variety of payment options
  7. 11. Free advertising
  8. 12. making a product or changing a product to make it more useful
  9. 14. The qualities of a product or service that make it capable of satisfying our wants or needs