Marketing Crossword

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Across
  1. 2. percentage a company owns in a certain industry
  2. 6. information that is already collected by other groups
  3. 8. the process of satisfying the needs and wants of the customers
  4. 9. targets a specific and well-defined market segment
  5. 11. hobbies, lifestyles and trends are ways to break groups into
  6. 14. type of marketing that ignores targeting market segments
Down
  1. 1. research that involves numerical data
  2. 3. breaking groups into where they live
  3. 4. strategies businesses use to reach target markets (7 P's)
  4. 5. research that involves non-numerical data responses
  5. 7. clearly identifiable group of customers a business focuses their efforts on
  6. 10. products that are done for a customer
  7. 11. gathering of information first hand (surveys, interviews, and observations)
  8. 12. physical characteristics used to seperate groups into
  9. 13. a selected group of population for research purposes
  10. 15. tangible products sold to a customer