Marketing CrossWord

7. the person who receives the message
8. A book, article, person, or other resource consulted for information.
9. interpretation of the language and symbols sent by the source through a channel
10. musical commercials usually sung with the sales message in the verse
11. things that cannot be realized or defined
14. losses experienced by retailers due to shoplifting, employee theft, and damage to merchandise
17. The end user of a product or service
18. the processing of information into the memory system—for example, by extracting meaning.
19. anything that interferes with, distorts, or slows down the transmission of information
20. whatever a speaker communicates to someone else

1. Large stores combining full-line discount stores with supermarkets in one place.
2. the cutting out of marketing channel intermediaries by product or service producers
3. an alternative method of international trade which promotes environmentalism, fair wages, alleviation of global poverty and a fair price for growers
4. independently owned firms that take title to the merchandise they handle
5. the actual item that is sold
6. A written or spoken media message designed to interest consumers in purchasing a product or service
12. All notes in a scale related to one central tone
13. the environment in which a customer and service provider interact
15. Actions or activities that one person performs for another
16. a short and striking or memorable phrase used in advertising.