Marketing crossword puzzle

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Across
  1. 7. identifies the company or division of a particular corporation
  2. 8. a personified brand mark
  3. 9. physical container or wrapping for a product
  4. 10. A group of related products that a company sells under a single brand
  5. 11. the first and least profitable stage
  6. 14. the period in which the product eventually gains acceptance among consumers
  7. 15. products that don't have a brand name
Down
  1. 1. when a product has been established in the market. There's no need for heavy marketing
  2. 2. identify a certain product and indicate a certain quality and price
  3. 3. A lower price for a product. if the customer bought it as one unit, not separately
  4. 4. involves offering a combination of national, private, and generic brands
  5. 5. the final stage, when there's not much of need of a certain product/service
  6. 6. part of the brand that is the symbol
  7. 12. A brand name, brand mark, trade character, or a combination of these that's given legal protection.
  8. 13. combines one or more brands to increase customer loyalty and sales for each individual brand