Marketing Crossword Puzzle

4. those individuals or groups that purchase or use the product(s) an organization provides
10. the various combinations of value that an organization provides to customers and is comprised of strategies related to product, price, place, and promotion (known as the 4 Ps)
13. the way existing and potential customers think about an organization’s product in comparison with the competitor’s product
15. an identity that has been created for a product
16. what an organization offers consumers
17. the ways an organization’s products are different from competitor’s products
18. the assessed relationship between level of satisfaction with the benefits provided based on the price paid
19. a product that an individual would like to have that are based on more than just a physical need
20. the various ways in which an organization communicates with existing and potential customers, and includes advertising, public relations, personal selling, sales promotions, and direct marketing

1. the relationship between the value received based on the price paid
2. an organizational function that is focused on creating value for customers and receiving value from customers in return
3. deciding what groups of people (segments) to focus marketing activities on
5. a way of dividing up potential markets into smaller but meaningful groups
6. the physical or virtual means through with an exchange between an organization and a customer occurs
7. all the ways a product provides value to its customers
8. a product that an individual must have in order to live, such as food, clothing, and shelter
9. the transaction between an organization and a customer in which each provides something of value to the other based on mutually agreeable terms and conditions
11. the amount paid for a product, usually in the form of a dollar amount
12. the group(s) of potential customers for an organization
14. a want that is backed up with the ability to purchase