Marketing Crossword Puzzle

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Across
  1. 2. The actual good or service that satisfies the needs or wants of a customer.
  2. 4. Creating strategies to attract customers, including setting goals and forecasting sales.
  3. 7. The amount of money required to purchase a product or service.
  4. 9. Identifying, selecting, monitoring, and evaluating sales channels to ensure products are distributed efficiently.
  5. 10. Communicating information about goods, services, or ideas to achieve a desired outcome.
  6. 11. Determining and adjusting prices to maximize return and meet customers' perceptions of value.
  7. 12. Determining client needs and responding through planned, personalized communication.
Down
  1. 1. Obtaining, developing, maintaining, and improving a product or service mix.
  2. 3. Gathering, accessing, synthesizing, evaluating, and dissemination information to aid in business decisions.
  3. 5. The process of creating, communicating, delivering, and exchanging offerings that have value for the customers.
  4. 6. Where a product is sold and how it is delivered to the market.
  5. 8. The combination of the four elements used to market a product effectively.