Marketing Crossword Puzzle- Chris Pavlides

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Across
  1. 3. amount of money expected or required for a good/service in exchange
  2. 6. attributes of goods or services that make them capable of satisfying consumers wants and needs
  3. 12. The group that is identified for a specific marketing program
  4. 13. type of utility.Involves changing raw materials into usable goods or putting parts together to make them more useful.
  5. 14. effort to inform, persuade, or remind current and potential customers about a business’s products or services. Also used for public image
  6. 16. the process of deciding how to get goods into a customer’s hands
  7. 18. type of utility. The exchange of a product for money is this.
  8. 19. Market that includes all businesses that buy products for use in their operations
  9. 20. type of utility. Having a product or service available at a certain time of year or a convenient time of day.
  10. 23. type of utility. involves communication with the customer. Can be done by explaining benefits of products
  11. 24. type of relationship management. Aspect of marketing that combines customer service and marketing communications
  12. 25. tangible items that have monetary value and satisfy your needs
  13. 26. provides customers with the goods and services they want. Includes selling in the retail market to you, customer, and selling in the business to business market to wholesalers, retailers or manufacturers.
Down
  1. 1. company’s percentage of the total sales volume generated by all companies that compete in a given market.
  2. 2. decisions that dictate how much to charge for goods and services in order to make a profit.
  3. 4. includes four basic marketing strategies: product, place, price, and promotion
  4. 5. article or substance that is manufactured or refined for sale
  5. 7. lists things about the target market like age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
  6. 8. Stands for strengths, weaknesses, opportunities, and threats.
  7. 9. All people who share similar needs and wants and who have the ability to purchase a given product.
  8. 10. affects the economy and standard of living in countries around the world, provides the means for competition to take place.
  9. 11. involves understanding the concepts and strategies used to develop and target specific marketing strategies to select an audience.
  10. 14. type of utility. Involves having a product where customers can buy it
  11. 15. New and improved products, lower prices, and economic utility
  12. 17. Intangible items that have monetary value and satisfy your needs and wants.
  13. 21. Market that consists of customers who purchase goods and services for personal use
  14. 22. type of concept idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.