Marketing Crossword Puzzle

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Across
  1. 1. based on costs and on what competitors charge for the same product
  2. 3. Utility- Having a product available at a certain time
  3. 7. Analysis- Strength, Weakness, opportunities, and threats
  4. 8. intangible items that satisfy your needs and wants
  5. 11. affects the economy and standard of living
  6. 13. tangible items that satisfy your needs and wants
  7. 14. Effort to inform people about a product or service
  8. 20. Target Markets- Targeting two different types of people
  9. 23. Market- Includes all businesses that buy products for their operations
  10. 24. Functions of marketing add value to a product
Down
  1. 1. Utility- Involves having a product where consumers buy it
  2. 2. Market- Consists of consumers who purchase goods for personal use
  3. 4. Segmentation- Breaking down the market into smaller groups
  4. 5. Utility- The exchange of a product or money
  5. 6. provides customers with goods and services
  6. 9. Profile- Lists info like age, gender, income level, etc
  7. 10. Market- Group that is identified for a specific program
  8. 12. Management- Obtaining, developing, and maintaining a product
  9. 15. Management- process of deciding how to get goods into customer's hand
  10. 16. All people that share similar needs and wants
  11. 17. Process of creating, communicating, delivering, and exchanging
  12. 18. Utility- Communication with the consumer
  13. 19. Utility- Involves changing raw materials into usable goods
  14. 21. Benefits of Marketing- The good things about marketing
  15. 22. Concept- Businesses should strive to satisfy customers