Marketing Crossword Puzzle

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Across
  1. 2. stands for strength, weaknesses, opportunities, and threats; helps a company determine how to lessen the impact of these factors
  2. 4. involves understanding the concepts and strategies used to develop and target specific marketing strategies to select an audience
  3. 6. involves changing raw materials into useable goods or putting parts together to make them more useful
  4. 8. involves communication with the consumers
  5. 15. the group that is identified for a specific marketing program
  6. 16. the means of getting the product into the customers hands, determine how and where a product will be distributed
  7. 17. it generates competition, which fosters new and improved products
  8. 18. segmenting, or breaking down, the market into smaller groups that have similar characteristics to sell products to different consumers who may be potential consumers; the process of classifying customers by specific characteristics
  9. 21. provides customers with the goods and services they want
  10. 22. lists information about the target market, such as age, gender,income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
  11. 24. tangible items that have monetary value and satisfy your needs and wants
  12. 25. obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
  13. 27. affects the economy and standard of living in countries around the world
  14. 29. the functions of marketing add value to a product
  15. 30. involves having a product where customers can buy it
Down
  1. 1. the idea that a business should strive to satisfy customers needs and wants while generating a profit for the business
  2. 3. or business to business market includes all the businesses that buy products for use in their operations, include transactions among businesses
  3. 5. an aspect of marketing that combines customer information with customer service and marketing communications
  4. 7. all people who share similar needs and wants and who have the ability to purchase a given product
  5. 9. what is exchanged for the product
  6. 10. processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  7. 11. having a product or service available at a certain time of year or a convenient time of day
  8. 12. or distribution, is the process of deciding how to get goods into consumers hands
  9. 13. a company's percentage of the total sales volume generated by all companies that compete in a given market
  10. 14. consists of consumers who purchase goods and services for personal use
  11. 19. intangible items that have monetary value and satisfy your needs and wants
  12. 20. the exchange of a product for money, involved every time legal ownership of a product changes hands
  13. 23. refers to activities related to advertising, personal selling, sales promotion, and publicity
  14. 26. includes four basic marketing strategies called the four Ps: product, price, promotion, and place
  15. 28. features include: brand name, packaging service, and warranty; are all part of the development