Marketing Crossword Puzzle

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Across
  1. 2. Analysis- strength, weakness, opportunities, and threats
  2. 4. utility- having a product available at a certain time
  3. 6. utility- involves having a product where consumers buy it
  4. 8. market- consists of consumers who purchase goods for personal use
  5. 10. effort to inform people about a product or service
  6. 15. utility- communication with the consumer
  7. 16. benefits of marketing- the good things of marketing
  8. 18. utility- involves changing raw materials into usable goods
  9. 19. concept- idea that a business should strive to satisfy customers
  10. 21. management- obtaining, developing, and improving a product
  11. 22. target markets- targeting two different types of people
  12. 23. all people who share similar needs and wants
  13. 24. based on costs and what competitors charge for the same product
Down
  1. 1. utility- the exchange of a product for money
  2. 2. provides customers with goods and services
  3. 3. management- process of deciding how to get goods into customers' hands
  4. 5. process of creating, communicating, delivering, and exchanging offerings
  5. 7. profile- lists info like age, gender, income level, etc
  6. 9. segmentation- breaking down the market into smaller groups
  7. 11. market- includes all businesses that buy products for their operations
  8. 12. tangible items that satisfy your needs and wants
  9. 13. market- the group that is identified for a specific program
  10. 14. intangible items that satisfy your needs and wants
  11. 17. affects the economy and standard of living
  12. 20. the functions of marketing add value to a product