Marketing Culture

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Across
  1. 2. brand name, features, design, quality and packaging
  2. 5. quality of the service will be different every time that you make use of the service
  3. 7. delivers after sales service
  4. 10. nature of the market, demand for the product, competition
  5. 11. a method or course of action
Down
  1. 1. telephone, mail, interviews, focus groups
  2. 3. the actual product that can be felt and used
  3. 4. based in figures
  4. 6. a list of all the products that an organisation can offer
  5. 8. a person who buys and uses products
  6. 9. refers to the purpose that something has