Marketing Definition Puzzle
Across
- 4. unique selling point
- 6. efforts that need to be constantly maintained, fed, or paid for in order to produce results
- 9. advantage:allow a company to produce goods or services better or more cheaply than its rivals
- 11. cost:the cost of the item plus all shipping costs related to getting the item from the seller to the buyer
- 13. loyalty:an ongoing emotional relationship between you and your customer
- 14. process of deciding which markets to invest in and pursuing
- 15. ventures:when two or more businesses agree to work together
- 18. refer to the entire set of activities
- 20. when one supplier provides a particular good or service to many consumers
- 22. the percentage of the total revenue or sales in a market that a company's business makes up
- 23. subset of the market on which a specific product is focused
- 24. taxes or duties (customs duties) that are levied on imported goods
- 25. services: difference between the price of a product or service and the cost of producing it
- 26. the financial benefit realized when revenue generated from a business activity
Down
- 1. market characterized by a small number of firms who realize they are interdependent in their pricing and output policies
- 2. promotion of environmental and socially responsible products, practices, and brand values
- 3. market:any geographical region where a company conducts business that is outside the territorial boundaries of a company's home country
- 5. rivalry between companies selling similar products and services
- 7. segment: process of separating a market into sub-groups
- 8. the process of using your company's reputation to market your business to new leads
- 10. market: an economic system based on supply and demand with little or no government control
- 12. in marketing is the logo
- 16. market: many producers competing to provide consumers with the goods and services needed
- 17. the products and services is available to come to you
- 19. marketing: form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions
- 21. Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment
- 27. include activities that companies undertake to innovate and introduce new products and services