Marketing definitions

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Across
  1. 1. in business and accounting, cost is the monetary value that a company has spent in order to produce something.
  2. 4. it defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
  3. 5. Mix it is a combination of factors that can be controlled by a company to influence consumers to purchase its products.
  4. 8. it is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.
  5. 10. it is communicating with the public in an attempt to influence them toward buying your products and/or services.
  6. 12. research it consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.
Down
  1. 2. it represents how much the market can offer.
  2. 3. it is the process of making a product or service available for the consumer or business user who needs it.
  3. 6. a valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.
  4. 7. amount of money expected, required, or given in payment for something.
  5. 9. it refers to how much (quantity) of a product or service is desired by buyers.Distribution it is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries.
  6. 10. an article or substance that is manufactured or refined for sale.
  7. 11. a type of product manufactured by a particular company under a particular name.