Marketing Department - Role clarity crossword

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Across
  1. 3. Talk to this person before and after a project is complete and when you need a list generated or uploaded to a campaign in Salesforce
  2. 6. Oversees content/writing for the Commercial Group team for brand consistency
  3. 7. Director that oversees the brand and member engagement teams to ensure consistent communication and branding
  4. 9. You include this person in all job starts, they project manage for the creative team
  5. 11. Intern - assists the Medicare marketing team
  6. 13. Who you work with when working on a new business project/campaign that involves small or large group employers and members
  7. 14. This person writes and edits content for different departments and platforms, along with collaboration on internal communications projects
  8. 15. Graphic designer that does the majority of our internal photography and videography
  9. 17. Who would you go to with a key account question?
  10. 20. You need insight on the Medicare audience, or are trying to find the right person to reach out to in the Medicare business unit
  11. 22. Drives strategic planning for the digital marketing team and provides guidance on digital products and best practices
  12. 23. This person manages the member communication and engagement team - develops marketing and communications strategies that support organizational goals and focus on the member experience
  13. 24. You have a need for a new web page (or pages), or you have the desire to revise or improve existing ones
  14. 26. You want to learn more about NBAs or understand if an NBA makes sense for your business needs
  15. 31. Intern - assists the Commercial Group marketing team
  16. 33. Manager that works closely with Sales and help lead work on small and large group new business and retention marketing strategies
  17. 35. PR Intern - assists with many events and PR programs
  18. 36. This person designs marketing materials for all external and internal audiences, working in the print and digital realms
  19. 37. This person works on Medicare pre-enrollment materials and marketing campaigns
  20. 38. Director that shapes strategies and lead teams focused on driving growth and key retention for the Individual & Medicaid markets
  21. 42. This person develops detailed project plans, schedules, project estimates, resource plans, and status reports as needed for member communications and engagement
  22. 44. You need help with communications plans and key initiatives to drive member engagement
  23. 45. Director of digital marketing - Leads and influences our digital transformation and maximize our technology that aligns to our business strategy
  24. 46. You’re working on a member-facing project involving wellness, Cigna, preventive care, HSAs or Find a Doctor
  25. 47. You’re looking for support or a solution related to something in Salesforce, Marketing Cloud, or SurveyGizmo
  26. 48. Who you go to when you’re looking to communicate to the Medicare sales team and Priority Health agents
  27. 50. This person makes web content changes, create new pages, monitor Service Desk for tickets and helps with the daily publish of the website
Down
  1. 1. Who you go to when you have questions about best practices within our tools and apps, such as Sitecore, Marketing Cloud, ON24, SurveyGizmo
  2. 2. Brand Manager - ensures all assets are brand consistent and oversees our advertising initiatives
  3. 4. Graphic designer that can help you create a designed marketing piece
  4. 5. Creative director - oversees all creative assets for continued brand consistency
  5. 8. PR Manager - works to promote Priority Health through earned and paid media and sponsorships
  6. 10. This person helps to identify best in class Marketing tools and helps you apply them
  7. 12. You have a social media need, paid and/or organic, or a ThinkHealth article idea
  8. 16. Leads and oversees all of marketing
  9. 17. Oversees PR needs on the West side
  10. 18. Oversees direct mail campaigns and all marketing mailings
  11. 19. This person structures our data procedures (mainly within Salesforce) - developes campaigns to be seamless from data planning to report output
  12. 20. You want to talk about engaging members throughout their journey with programs and tools that keep them healthy and help them save money
  13. 21. You want to know more about the work for growth and retention efforts in our individual and Medicaid business lines
  14. 25. Manager of the digital ops team - Collaborate when planning a campaign with a landing page, email or have multiple digital touch points (email, text, mail) and need a digital journey built
  15. 27. Manages the content team and supports all lines of business for writing needs
  16. 28. Director of Commercial Group marketing
  17. 29. Who you would work with to communicate to our members (through traditional or digital channels), elicit a response and build member engagement.
  18. 30. This person writes and edits copy for the government and individual teams and member team, plus other business units as needed to ensure brand language consistency
  19. 32. Who you would go to for executive communication
  20. 34. Who you would go to with an internal communication need
  21. 38. This person focus on acquisition efforts for the individual and Medicaid markets - works closely with sales and product to lead key initiatives
  22. 39. Graphic designer that brings communication needs to life through design
  23. 40. This person works closely with group sales and product on small and large business marketing retention efforts
  24. 41. This person focuses on acquisition and retention efforts for the Individual and Medicaid markets, working closely with operations, sales and product teams
  25. 43. developes and executes product and marketing strategy for senior markets, which includes Medicare Advantage, Medigap and DSNP products
  26. 49. Oversees PR needs on the East side