Marketing & Digital Presence

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Across
  1. 2. What promotional method involves paying a social media platform to display advertisements to a target audience?
  2. 5. What type of SEO focuses on activities outside a website to improve its search engine ranking?
  3. 9. What method of funding uses the entrepreneur's own savings and business revenue without relying on external investors?
  4. 12. What type of SEO focuses on optimizing the content, headings, title tags, URLs, and structure of a website itself?
  5. 13. What formal process establishes a business as a legally recognized entity?
  6. 15. Who is the person or organization that purchases or uses a product or service?
  7. 19. What symbol-based keyword, commonly beginning with #, helps categorize and discover social media content?
  8. 20. What online platform allows multiple sellers to offer products to customers in one place?
  9. 21. What type of investor provides personal funds to promising start-ups, usually in exchange for equity?
  10. 24. What business model represents the sale of products or services directly from a business to consumers?
  11. 25. What digital platform provides information about a business, its products, and services online?
  12. 26. What is a link from one website pointing to another website called?
  13. 29. What official permission may be required to legally operate certain types of businesses?
  14. 30. What digital marketing technique improves a website's visibility in search engine results?
  15. 31. What organized marketing activity uses a planned series of promotional messages to achieve a specific objective?
  16. 32. What financial assistance provided by the government helps reduce the cost or financial burden on a business?
  17. 33. What system helps businesses manage customer information, interactions, sales, and relationships?
Down
  1. 1. What term describes interactions such as likes, comments, shares, and clicks on social media content?
  2. 3. What marketing technique uses platforms such as Instagram, Facebook, LinkedIn, and YouTube to promote products or services?
  3. 4. What word or phrase is entered into a search engine and targeted during SEO?
  4. 6. What metric represents the total number of times content is displayed to users?
  5. 7. What source of funding provides investment to high-growth start-ups in exchange for ownership/equity?
  6. 8. What visual symbol is commonly used to identify and represent a brand?
  7. 10. What marketing approach uses digital channels such as websites, search engines, email, and social media to promote products or services?
  8. 11. What is the short form of Intellectual Property Rights?
  9. 14. What protects a brand name, logo, symbol, or identifying mark of a business?
  10. 16. What type of social media reach is obtained naturally without paying for advertisements?
  11. 17. Who is a person with an online audience who can promote a brand or product through social media?
  12. 18. What process involves creating a unique identity and image for a business or product?
  13. 22. What e-commerce/business model represents transactions between one business and another business?
  14. 23. What quality encourages customers to repeatedly purchase from the same business?
  15. 27. What business activity involves buying and selling products or services through the internet?
  16. 28. What process involves developing a new or improved product, service, or method?