Marketing Entrepreneurship
Across
- 1. you can see and touch
- 3. a graphic mark or emblem used to aid and promote public recognition
- 7. takes existing products or services and changes some aspect of them, such as features, size, or pricing
- 9. one who organizes, manages, and assumes the risks of a business or enterprise
- 11. comes up with ideas for entirely new products and services
- 12. a catchy tune that contains lyrics that promote a product
- 13. what the customer pays for the product or service
Down
- 2. a short memorable phrase to remind the customer of a product
- 4. all methods of communication from the marketer to the customer
- 5. market a group of customers that the business is aiming for
- 6. an item that satisfies a need or want
- 7. provide information
- 8. provided for you by other people
- 10. the amount you are making after subtracting the production cost from the selling price
- 13. how and where the customer buys the product or service