Marketing & Entrepreneurship Key Terms

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Across
  1. 2. Activities to promote and sell products
  2. 5. Costs of running a business
  3. 8. A plan for managing money
  4. 9. Information from customers to improve products
  5. 10. A company that provides materials or products
  6. 13. Efforts to promote a product or service
  7. 15. An early sample of a product
  8. 16. A person who buys products or services
  9. 19. A symbol or name that identifies a business
  10. 20. The amount earned after expenses
  11. 22. A specialized segment of the market
  12. 23. The exchange of goods for money
  13. 24. Customers who repeatedly buy from a business
  14. 25. Creating new ideas or products
  15. 26. Income generated by a business
  16. 27. The group a business aims to sell to
Down
  1. 1. Person who starts a business
  2. 3. When two or more companies try for customers
  3. 4. The introduction of a new product
  4. 6. Goods or services offered to customers
  5. 7. The desire for a product or service
  6. 11. A graphic symbol representing a company
  7. 12. A business that licenses its brand and methods
  8. 14. Analysis of strengths, weaknesses, opportunities, threats
  9. 17. The plan to reach business goals
  10. 18. The place where buying and selling happen
  11. 21. Money put into a business for growth