Marketing Environment - Week 3

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Across
  1. 3. a marketing metric based on % share of the market
  2. 5. objectives need to be specific, measurable, actionable, reasonable, time based
  3. 8. a marketing metric based on awareness % of target market
  4. 10. what does the 'T' stand for in the PESTEL framework?
  5. 11. all of the internal and external forces that affect a marketer's ability to create, communicate, deliver and exchange offerings of value
  6. 12. what does the 'E' stand for in the PESTEL framework?
  7. 14. what does the 'S' stand for in the PESTEL framework?
  8. 17. what does the 'E' stand for in the PESTEL framework?
Down
  1. 1. a marketing metric based on churn, percentage on time delivery
  2. 2. known as the external forces - the PESTEL framework
  3. 4. an analysis that identified two internal factors and two external factors
  4. 6. what does the 'P' stand for in the PESTEL framework?
  5. 7. an analysis that involves identifying the key factors used as a basis for marketing strategy. Where we are now
  6. 9. the environment that consists of the organisation, people, processes
  7. 13. the environment that consists of the industry, customers, competitors and partners
  8. 15. what does the 'L' stand for in the PESTEL framework?
  9. 16. a marketing metric based on, for example, profit or sales