Marketing & Ethics

4. market the group of people most likely to purchase a product and to whom you should focus your marketing efforts
5. where a product is available for customer access; one of the 4 Ps of marketing
8. a mode of promotional outreach that informs consumers about a brand, product, and/or service and that often communicates information about sales
9. the act of generating interest in a brand, product, or service; one of the 4 Ps of marketing
11. a unique representative symbol or image
12. the moral standards recognized and accepted for how individuals and organizations interact and behave

1. an overall and coordinated approach for connecting an audience with a product or service that will meet that audience’s need
2. the “what” that is being marketed, including services and physical products; one of the 4 Ps of marketing
3. a plan for carrying out and achieving established marketing goals
6. the overall image and feeling of a company and its products and/or services communicated through design elements and tone of messaging
7. elements that are widely recognized as core components of marketing; refers to the 4 Ps of marketing
10. how much customers are charged for a product or service; one of the 4 Ps of marketing