Marketing & Ethics

1. the moral standards recognized and accepted for how individuals and organizations interact and behave
4. a unique representative symbol/image
7. elements that are widely recognized as core components of marketing; refers to the 4 Ps of marketing
8. an overall & coordinated approach for connecting an audience with a product or service that will meet that audience’s need
10. how much customers are charged for a product or service; one of the 4 Ps of marketing
11. a mode of promotional outreach that informs consumers about a brand, product, and/or service and that often communicates info about sales

2. the group of people most likely to purchase a product and to whom you should focus your marketing efforts
3. the act of generating interest in a brand, product, or service; one of the 4 Ps of marketing
5. the overall image & feeling of a company and its products and/or services communicated through design elements and tone of messaging
6. where a product is available for customer access; one of the 4 Ps of marketing
9. the “what” that is being marketed, including services and physical products; one of the 4 Ps of marketing