Marketing Ethics

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Across
  1. 3. Aggressive marketing tactics that take advantage of a consumer's weaknesses or fears for financial gain.
  2. 4. The practice of being open, honest, and easy to understand in all business communications.
  3. 6. Making new or secret information known, especially involving a conflict of interest.
  4. 8. The principle that the consumer is "king" and should have the power to make independent, informed choices without being manipulated.
Down
  1. 1. Groups of consumers who are more easily influenced or exploited due to factors like age or lack of information.
  2. 2. Disseminating misleading information to make a company appear more environmentally friendly than it actually is.
  3. 5. The act of a consumer publicly supporting or recommending a particular brand, product, or cause based on their positive experiences and values.
  4. 7. Making only a symbolic effort to be inclusive to members of minority groups to avoid criticism or appear diverse.