Marketing Exam 2

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Across
  1. 2. are government taxes on products or services entering a country that primarily serve to raise prices on imports.
  2. 5. is a concept that suggests 80 percent of a firm’s sales are obtained from 20 percent of its customers. (two words xx/xxxxxx)
  3. 11. the practice of using barter rather than money for making global sales.
  4. 13. are the facts and figures obtained by watching how people actually behave, using mechanical, personal, or neuromarketing data collection methods.
  5. 15. a situation in which countries try to damage each other’s trade, typically by imposition of tariff and quota restrictions (two words).
  6. 20. is the quantity consumed or patronage (store visits) during a specific period.(two words)
  7. 23. is a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products (two words)
  8. 25. are, in a decision, the restrictions placed on potential solutions to a problem.
  9. 26. the focus on creating economic, cultural, political, and technological interdependence among individual national institutions and economies.
  10. 27. a specific product that has a unique brand, size, or price
  11. 28. is based on statistical models that use data mining and probability analysis to foretell outcomes. (2words)
  12. 29. exists when firms originate, produce, and market their products and services worldwide. (Two words)
  13. 30. items that the consumer makes a special effort to search out and buy
Down
  1. 1. is the place a product occupies in consumers’ minds based on important attributes relative to competitive products.(two words)
  2. 3. involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action.(Two Words)
  3. 4. are the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors (2 words)
  4. 6. a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions (Three words)
  5. 7. Global marketing strategy in which a country produces a product and sends it to another country.
  6. 8. A restriction placed on the amount of a product allowed to enter or leave a country.
  7. 9. consists of the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts
  8. 10. consists of all the product lines offered by an organization
  9. 12. is the practice of examining large databases to find statistical relationships between consumer purchasing patterns and marketing actions
  10. 14. are the facts and figures that have already been recorded prior to the project at hand.
  11. 16. products purchased by the ultimate consumer
  12. 17. the difference between the monetary value of a nation’s exports and imports. (three words)
  13. 18. the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas.
  14. 19. includes all of the computing resources that collect, store, and analyze data.(two words)
  15. 21. are the facts and figures that are newly collected for the project (two words)
  16. 22. is a framework to relate the market segments of potential buyers to products offered or potential marketing actions. (three words)
  17. 24. are the facts and figures related to the project that are divided into two main parts: secondary data and primary data.